These Brioche Cinnamon Rolls are a soft, fluffy, bakery-style twist on the classic homemade cinnamon roll. Made with a a warm cinnamon sugar filling, these cinnamon rolls are designed to be incredibly tender, buttery, and full of flavor. The secret to their soft texture is the combination of Tanzhong and heavy cream, two techniques that take this classic pastry to another level.
Tanzhong is a simple Japanese bread-making technique that involves cooking flour, milk, and water together to create a smooth paste before adding it to the dough. This extra step helps the dough retain moisture, resulting in cinnamon rolls that stay soft and fluffy instead of becoming dry or dense. When combined with butter, milk, and an egg, the Tanzhong creates a rich dough with the tender texture you expect from a bakery-style brioche cinnamon roll.

The heavy cream adds another layer of richness and softness. Just before baking, the cream is poured over the risen cinnamon rolls, allowing it to soak into the dough as the rolls bake. The result is an incredibly soft center with buttery, caramelized cinnamon sugar tucked between every layer.
The filling keeps things classic with room-temperature butter, dark brown sugar, ground cinnamon, and a pinch of salt. The dark brown sugar adds a deeper molasses flavor that pairs beautifully with the rich brioche dough. Once the rolls come out of the oven, they are finished with a smooth homemade cream cheese frosting made with cream cheese, butter, powdered sugar, vanilla, milk, and a touch of salt.
These homemade brioche cinnamon rolls are perfect for breakfast, brunch, holidays, weekend baking, or whenever you want an impressive homemade pastry. They are especially delicious served warm while the frosting is still slightly melted over the tops.
If you love classic cinnamon rolls but want something softer, richer, and more indulgent, this brioche cinnamon roll recipe is worth adding to your baking rotation. The combination of Tanzhong, heavy cream, buttery cinnamon sugar, and cream cheese frosting creates the ultimate soft and fluffy cinnamon roll that tastes like it came straight from your favorite bakery.
Tanzhong Ingredients
Dough Ingredients
Cinnamon Sugar Filling Ingredients
For the Cream Cheese Frosting
For Baking
These soft and fluffy brioche cinnamon rolls use Tanzhong and heavy cream to create an incredibly tender dough, layered with cinnamon sugar and topped with homemade cream cheese frosting.